In place of the simple, functional logic of modernism, MAD's design intends to express the complex and multiple needs of contemporary society. The towers are more than just a functional machine: located at the junction of two main streets, they respond to their location and elegantly bear its landmark status and act as a gateway to Mississauga, the rapidly expanding Canadian city neighbouring Toronto.

Despite being a landmark, the emphasis is not solely on height. Further accentuating the sculptural quality with features including continuous balconies that wrap up around the entire building, eliminating vertical barriers traditionally used in high rise architecture. The towers rotate by different degrees at different levels, corresponding with the surrounding scenery.